ur doin it wrong: Direct Marketing Edition

Living in an apartment means having a greater incidence of people leaving ads on your door. Whoever went through here today, however, clearly didn’t quite grasp the concept of how this marketing scheme works. The ads were clearly intended to be the direct-mail kind, what with having printed addresses and the “PRESRT STD U.S. POSTAGE PAID” thingy where the stamp would go. Yet it was shoved between the doorknob and doorjamb.

Naturally, the would-be mailing address is for a residence about two miles away.

Any ideas why someone would bother buying a database of residential addresses if they’re just going to pay some schmuck to walk around in the middle of summer shoving the ads in doors?

5 Responses

  1. Maybe the person who lived two miles away decided you could use the offer more than them?

  2. If so, then all his or her neighbors must’ve been in on it too. Or there’s some interneighborhood unwanted ad exchange program I’ve been unaware of.

  3. Maybe…maybe they didn’t pay a person to do it?

  4. Perhaps it was a list of residential addresses that they bought some time ago for another project, unintentionally still including those addresses in the ad printer’s instructions, and then rather than reprint or pay for postage, still went ahead and stuck them in your doors.

    -OR-

    It’s a message. Look for encryptions. The truth is out there.

  5. Maybe they wanted you to look at it and say, “I live at 224 not 314.” and then put the ad in the mail. Two people saw the single ad. 2 birds with one stone.

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