ur doin it wrong: Direct Marketing Edition

Living in an apartment means having a greater incidence of people leaving ads on your door. Whoever went through here today, however, clearly didn’t quite grasp the concept of how this marketing scheme works. The ads were clearly intended to be the direct-mail kind, what with having printed addresses and the “PRESRT STD U.S. POSTAGE PAID” thingy where the stamp would go. Yet it was shoved between the doorknob and doorjamb.

Naturally, the would-be mailing address is for a residence about two miles away.

Any ideas why someone would bother buying a database of residential addresses if they’re just going to pay some schmuck to walk around in the middle of summer shoving the ads in doors?